Graduation Project, Arab International University, faculty of Fine Arts, Visual Communication department 2011.
Three promo videos, a part of promo campaign that includes posters, flayers and brochure
What is project Ad.dicted?
A docu-series that sheds light on the distorted polished world of advertising, and on how commercials manufacture demands by seducing, scaring and misleading us into buying products we don't need by showing us exactly what they want us to see. This creates a serious problem that is over-consumption which leads to social, economic, environment and health related problems.
Each episode will focus on a line of products, explaining how the image was designed to deceive the viewer. It will show the consequences of over-consuming the very same product in an attempt to raise awareness to the hidden facts. And hopefully it will make you rethink your consuming habits.