Beat Diabetes is here to help raise awareness about the disease with helpful information and guidance through their website. But not enough people want to learn. So, how can we drive them to access their website and learn about diabetes and making healthy choices to prevent it?
By incentivising them. We’ll encourage people to learn about diabetes by offering them free shopping in return. By leveraging the Beat Diabetes’ mother company, Landmark Group, people will be able to collect points to redeem at the chain’s many outlets.
How it works: we’ll create a plug-in that tracks their browser and social activity to see how much they’ve been learning and sharing about diabetes. Every time a user visits the Beat Diabetes website, likes an article, or shares it on their social channels, the plug-in will track their progress and accumulate shopping points.