OREO has a new story, be part of it. The idea was to introduce Wonderfilled, our brand idea, by sparking childlike imagination. A feeling that thrives in childhood but is often forgotten as we grow up, wonder is ability to see the magic in everyday life. Our aim was to bring that back. We transformed every piece of Oreo Advertising content into an open-ended story starting with wonder if I gave and Oreo to_____? And invited consumers to create their own Wonderfilled versions of events.
Dubai Lynx 2017 - Bronze in Branded Content and Entertainment for Use of User Generated Content. And Media Bronze Lynx in Fast Moving Consumer Goods